Lloyd Sugarman is a co-founder of Johnny Rockets and became one of the brand's first franchisees, opening his first Johnny Rockets in San Francisco in 1992. He and his son Jason currently operate 15 locations in Rhode Island, Minnesota, California, New York, Connecticut, Pennsylvania, and Massachusetts, with annual sales exceeding $24 million. He recently branched out into The Original SoupMan brand and has two locations. He is an entrepreneur and idea man who created some of the most recognizable tenets of the Johnny Rockets brand. He also was the first to stray from the original freestanding all-American diner prototype the chain was built on, altering it to fit high-volume, nontraditional locations without sacrificing iconic brand elements such as malt shop-style counter seating, open kitchens, and dining room staffers who break into song and dance. He made regional shopping malls a hot spot for Johnny Rockets, making the concept work within the confines of mall food courts. Today, 80 percent of Johnny Rockets are located in regional shopping centers.